FULL CONTACT SELLING

Meet Rick McCutcheon, creator of Full Contact Selling and host of PartnerTalks. With over 25 years in the Microsoft Business Applications Ecosystem, he has been honoured with the Microsoft Business Applications MVP Award 11 times and holds the Certified Sales Professional (CSP) title with Distinction from the Canadian Professional Sales Association. Rick is dedicated to helping Microsoft Business Applications Partners achieve exceptional results.

Through Full Contact Selling, Rick offers workshops and leadership advisory services that provide practical strategies for success in modern B2B sales, blending proven business processes with essential people skills and technology practices.

Thought Leadership Programs & PartnerTalks Series

Rick leads thought leadership programs and the popular PartnerTalks interview series to help Microsoft Partner organizations become business thought leaders. Through PartnerTalks, Expert Panels, Partner Acquisition Events, and Interactive Case Studies, he actively engages with businesses to assist them in building brand awareness, generating leads, and showcasing their expertise. Over 15,000 Dynamics professionals have engaged with these programs on LinkedIn, MSDynamicsWorld.com, and the ERP Software Blog.

Secrets to Selling Dynamics Series

Rick hosts the Secrets to Selling Dynamics Series on MSDynamicsWorld.com. This monthly masterclass for Microsoft Business Applications Partners focuses on essential sales strategies and features insights from industry experts. Topics include the modern customer buying journey, social selling, sales process design, negotiation, and effective communication. The series aims to empower sales professionals to navigate the competitive Dynamics market confidently.